🏆 AWARD WINNER 🏆

 Hellmann’s Will Levis No. 8

After Hellmann’s signed Will Levis for adding mayonnaise to his coffee, the next step for the brand was to build a cultural moment their mayo-loving quarterback and fans would rally behind and mayo-haters couldn’t ignore. So naturally, we created something every pro athlete needs, a signature cologne. I’m sure you can guess what his favorite scent is 🙂

ROLE:
ASSOCIATE CREATIVE DIRECTOR, ART

The crowd went wild for the scent resulting in a sell out in minutes. We had two more sold out restocks, with a few savvy fans trying to resell a product they didn’t even have in hand yet on eBay as “preorder”. It also caught the attention of Walmart who wanted to carry the fragrance nationwide.