eBay x McLaren F1
We created the ultimate trophy for McLaren F1 driver, Lando Norris, and the team’s maiden grand prix win on U.S. soil… an all-American muscle car complete with Guaranteed Fit backed parts & accessories from eBay Motors. Then we popped up with the ultimate fan experience at the U.S. Grand Prix in Austin and let fans decide on the finishing touches to add to the car, wrenching the winners live at the booth.
ROLE:
ASSOCIATE CREATIVE DIRECTOR, ART
BEFORE
AFTER
We worked with motor influencers Alex and Dennis (aka Dad) Taylor to mod a Plymouth Barracuda into a McLaren inspired ride that Lando could drive to the track. Once finished, it became the center piece of the fan experience, where people could vote on parts & accessories they wanted to see added to the ride.
The booth included a replica McLaren F1 car and a head-to-head game that tested fans parts and accessories knowledge. Race-goers could also walk away with branded merch like cooling towels, fanny packs and Zak Brown Miami GP inspired temporary tattoos (IYKYK).
